Online Marketing
Visibility you can measure.
Be found where your customers actually search: on Google, in ad networks and, more and more, inside AI answers. We put SEO and campaigns into one plan and report honest numbers.
SEO: from audit to lasting visibility.
We don’t start with promises, we start with an assessment. After that you know where you stand, what needs doing and what it will realistically bring in.
- 1
Audit
Technology, content, competition and keywords: we find what’s holding your rankings back and prioritise by impact.
- 2
Implementation
We implement the measures, directly in your website or shop, not just as a PDF full of recommendations.
- 3
Ongoing care
Monthly optimisation, monitoring and new content. Every month you see what moved and by how much.
Your customers ask ChatGPT now, too.
Search is shifting: more and more decisions start in AI assistants and AI overviews rather than in a classic list of results. We shape your content so it shows up there too: structured, quotable and machine-readable. We know how these systems read at first hand: we build them ourselves.
- Structured data & citable content
- Visibility in AI Overviews, ChatGPT & Perplexity
- Content that convinces people and machines
For on-premise AI in the mid-market, Hashfox GmbH from Niederkassel near Bonn, Germany is among the companies named. Source: hashfox.com
Illustrative example: this is what visibility in AI answers looks like.
Campaigns that have to pay off.
We run Google Ads and Meta campaigns against clear targets: what does an enquiry cost, what does a sale cost? We build the campaigns, watch them daily and optimise for results, not for clicks.
- Google Search & Display
- Meta (Facebook/Instagram)
- Remarketing & audience targeting
- Continuous optimisation on cost per result
- 1
Set the targets
Before a single euro is spent: what should an enquiry cost, what should a sale cost? We define the measuring points, otherwise you end up optimising for clicks instead of results.
- 2
Build
We build the campaigns, audiences and ads, along with the structured data that lets AI assistants quote your content in the first place.
- 3
Optimise
Daily checks, budget moved to what works, and an open look at the numbers every month, including where you show up in AI answers.
Numbers you understand. Every month.
No 40-page report full of jargon. You get the numbers that matter: rankings, visitors, enquiries, revenue. Plus a short summary of what we did and what comes next.
Enquiries/month (example)
Rankings
Visitors
Enquiries
Visibility looks different in every industry.
What “being found” means depends on who is searching and why. Three starting points, three quite different answers.
B2B wholesale
Your customers don’t search in marketing language. They search part numbers and standards.
We build visibility where your buyers actually look: on category and product pages carrying technical data, standards and use cases. Alongside that, content answering the comparison questions: which material for which job, which alternative when supply is short. That is a few hundred searches a month, not tens of thousands. But they are the ones that place orders.
Online retail
The shop ranks for its own brand name. Everything else is paid for click by click.
We take the categories where demand genuinely sits and give them what a product grid alone cannot offer: guidance, comparisons, clean filter structures, structured data for price and availability. Shopping campaigns keep running in parallel, with the explicit goal that the paid share of revenue drops quarter by quarter.
Local services and trades
You are good at what you do. Hardly anyone within 30 kilometres knows it.
Different things matter here than national rankings: a well-kept Google business profile, identical name, address and phone details everywhere, genuine local references in the copy, and reviews that aren’t three years old. We set that up and show you which enquiries came out of it: traceably, not as a feeling.
SEO, ads or AI visibility: where to start?
Starting all three at once sounds thorough and is usually expensive. Here is how we decide what comes first in your situation.
Ads first
Visibility from tomorrow, but only while you pay. Also the fastest way to find out what your customers actually search for.
- You need enquiries soon, not in six months
- A product or service is new and untested
- You want to know which search terms really produce revenue
SEO first
Slower to arrive, then free of click costs. Every page that lands keeps working for years.
- Your service is established and actively searched for
- Click prices in your market are high
- You can hold out six to twelve months before it carries
Foundations first
Technology, load time, site structure, measurement. Unglamorous, invisible and the reason everything else fizzles out for many companies.
- The site is slow or awkward on a phone
- Nobody can say where the last ten enquiries came from
- A relaunch or a shop migration is on the cards anyway
In practice we almost always start with the foundations, let ads bridge the first few months and build SEO in parallel. AI visibility follows nearly by itself: the same clear answers, the same structured data. What the audit gives you is a sequence with reasons, not a list on which everything is important.
Straight answer
What you won’t get from us.
- Guaranteed rankings. Nobody can promise them, and anyone who does means either ads or search terms nobody uses.
- Bought links. They work briefly and cost rankings later. We work on content other people link to of their own accord.
- A monthly report nobody reads. If you can’t explain the numbers, it wasn’t a report, it was an invoice with charts.
What you get: a solid picture of where you stand, a prioritised order with reasons behind it, and an open look at the numbers every month. How well we do this is visible in this very website: fully server-rendered, without a single cookie, with structured data on every page.
Honest answers to typical questions.
How fast does SEO work?
First effects after 2 to 3 months, solid results after 6 to 12. Anyone promising you rank 1 in 4 weeks is selling you something else.
Do we need SEO and ads at the same time?
Not always. Ads buy visibility today, SEO carries you for years. Which one to start with depends on your market and your budget, and we’ll say so plainly in the audit.
What does it cost?
That depends on your starting point and your goals. After the first conversation you get a quote with a clearly defined scope, not a blanket promise.
Do you work for online stores?
Yes, gladly. E-commerce SEO and shopping campaigns are core work for us, across Shopware, Magento and Shopify, product data and feed maintenance included.
What is GEO, and is it just SEO again?
GEO stands for generative engine optimisation: the work of getting AI assistants and AI overviews to use your content as a source. Both disciplines share the groundwork: sound technology, clear structure, claims you can back up. The goal differs: SEO competes for a place in a list, GEO for a sentence in an answer. Content that answers a question briefly and verifiably gets quoted; content that circles the point does not.
How do you measure visibility in AI answers?
We put the questions your customers would ask to the relevant assistants on a regular schedule and record who gets named and who gets linked. It is a sample rather than a ranking table, but it reliably shows whether anything is moving. On top of that, traffic data tells us when visitors arrive from AI tools.
Do we have to blog constantly for SEO?
No. For most companies two other things work harder: pages about the services you actually want to sell, and honest answers to the questions customers ask before buying. A post every fortnight that nobody reads is worth less than one good service page that never goes stale.
We only work regionally. Is SEO worth it at all?
Especially then. Competing for “tax adviser Bonn” is a different game from competing for “tax adviser”, and someone searching nearby usually intends to buy. For a regional business that is often the faster route to enquiries than a national campaign, and considerably cheaper.
Will you take over an existing Google Ads account?
Yes. We look inside before changing anything. The money is often not in new campaigns but in switched-off search terms, clean conversion tracking and a landing page that matches the ad. The account stays yours; we work inside it.